Changelog

Follow up on the latest improvements and updates.

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Excited to share our new Cooee feature that enhances the checkout experience!
By engaging visitors at this crucial stage, we're able to boost Average Order Value (AoV), which not only reduces Customer Acquisition Costs (CAC) but also positively impacts Return on Ad Spend (ROAS). 🥷
Understanding how optimizing checkout can drive both growth and efficiency is key to improving your overall marketing performance.
Aov cooee
Get metrics like visitor intent, visitor count, bounce rates, purchases, add-to-carts, and session durations specific to each landing page.
Optimize your strategy with actionable insights!
Screenshot 2024-02-21 at 6
Based on the customer's feedback, defining the goal and CTA (click to action) was tricky and repetitive while creating a new campaign.
We have redesigned the interface and grouped it together on one screen so that you can focus on your design and criteria.
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The new
Goal & CTA
section gives you three straight options to pick the product(s) you want to promote or give a discount. And that's it. No more finding an element, adding a CTA and then adding the product/discount separately.
Before
Earlier, you couldn't show a rule-based campaign when an intent-based campaign was shown to a user within a session.
Now
Now, you can configure a rule-based campaign also to show even if an intent-based campaign was shown in the same session.
Remember
, if both the campaigns are set to trigger on the same event, the intent-based campaign always gets the priority.
Use case-
You may want to show a low-stock campaign for a particular product along with a live low-intent campaign.
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You can now restrict an intent-based campaign to be shown only on a particular URL.
Use Case-
Sometimes, you may only want to give a 15% discount to a LOW intent visitor on a product page.